In an interview with Easy Engineering, Rudi de Leeuw, Managing Director of ECO-NOVA GmbH, talks about market trends and innovative products.
ECO-NOVA listens to customers' questions and problems, responds immediately and finds real solutions. The company sets itself high standards in terms of quality and responsibility. This makes it a pioneer in product strategy in Europe and worldwide. Easy Engineering spoke to Rudi de Leeuw.
Easy Engineering: Briefly describe your company.
Rudi de Leeuw: ECO-NOVA GmbH can look back on over 30 years of company history this year. At our site in Schüttorf, in Lower Saxony near the Dutch border with North Rhine-Westphalia, we develop and produce innovative cleaning agents for industrial customers. Our aim is to develop safe cleaning solutions that are free from hazardous substances and yet highly effective. We are not chemical engineers in the traditional sense, but rather Developer in the field of sustainable cleaners for industry.
In our production facility, we fill cleaners in ready-to-use containers of up to 1,000 litres. We help our customers to solve cleaning problems and are often part of the production process. Our core expertise includes identifying individual cleaning requirements and developing a solution in close and personal consultation with our customers. On the way to solving a cleaning problem, we rely on existing cleaners and on the development of customised formulations. We are constantly adapting our cleaners to the needs of the market and our customers. Our aim is to always do without hazardous ingredients or to minimise them.
E.E: What are the company's main areas of activity?
R.d.L: We supply large industrial and commercial customers throughout Europe with our cleaning solutions and act as consultants through to the development and production of a customised solution. When developing new cleaners, we succeed in replacing established but labelled cleaners with innovative cleaners based on natural or safe raw materials.
E.E: What's new with the products?
R.d.L: What is new for us is not the product, but the process for solving a challenge for the customer. We rely on existing recipes and formulas as well as completely new product developments. Our products define themselves as new in that they solve cleaning problems that our customers have never had before. Equally, it sometimes leads to an age-old problem being removed with a cleaning solution that is already in our portfolio. We develop new products in close co-operation with our customers and suppliers.
E.E: What product ranges are available?
R.d.L: The areas of application for our Products is very diverse. When developing our cleaners, we rely on safe and natural raw materials that offer outstanding cleaning performance for the relevant areas of application. Our range includes solutions for many different types of industrial soiling. We have developed our cleaners for sectors such as the chemical and raw materials industry or in the field of finished plastic and metal parts. Our cleaners are also used in the packaging and food industry and we remove bituminous contaminants, tea or asphalt in road construction, mixing plants or industrial product plants. Our experience in various industries helps us to replace established cleaners that require labelling with innovative cleaning solutions that contain no or only a few hazardous substances. Many of our cleaners are based on natural and safe raw materials. Many of our products are ISEGA or NSF certified.
As a rule, switching to our cleaners not only improves occupational safety for employees, but also reduces the environmental impact due to fewer pollutants. In addition, the majority of our cleaners contain no or very few VOC substances.
E.E: At what stage is the market in which you are currently active?
R.d.L: The market has been in a constant state of flux for over 30 years. Laws and regulations regarding the handling of cleaners or their ingredients are changing fundamentally. The industry is looking for sustainable and safe cleaning solutions and demand is increasing. The competition is pushing onto the market with a multitude of cleaners for a wide range of applications. However, we always try to look ahead and be one step faster than others. We rely on a compact company size and our functional teams work very closely with our customers. This enables us to guarantee a very fast service and respond within 24 hours.
The demand in the market for safe and effective cleaners is increasing. We utilise the market conditions and have positioned ourselves where customers looking for solutions for their processes will find us as consultants, developers and producers.
E.E: What can you tell us about the market trends?
R.d.L: Checking the cleaning results and processes is very important in production and trade. It is therefore not surprising that many companies are looking for improved, ecological and symbol-free cleaners. We are experiencing strong demand in the area of label-free cleaner and strongly believe that this trend will continue in the coming years.
E.E: What are the most innovative products being marketed?
R.d.L: In many industrial applications, cleaners are used that contain hazardous substances and therefore pose a challenge for safe and environmentally conscious work. Our products come without
hazardous substances and at the same time have an enormously high cleaning effect. In our view, this is an innovation in itself.
In addition, our Products are used in industries that initially suggest that the impurities present there can only be cleaned with “harsh substances“. However, our cleaners have excellent cleaning properties for bituminous or asphalt contaminants, are highly effective in cleaning polymer cracking in the masterbatch industry or dissolve dyes and pigments in the printing sector or roller cleaning. ECO-NOVA cleaners are certified for the food industry by ISEGA and NSF. The industrial areas of application are very diverse and our cleaners are often a novelty when our customers use them for the first time.
E.E: What are your predictions for 2023?
R.d.L: We expect our company to continue to grow in 2023. We have reorganised ourselves in the area of consulting so that our customers can be supported in all matters by the newly established functional teams. We are responding to the changes in the market and assume that our customers will benefit greatly from the reorganisation and that we will work closely together.